Skip to main content

Make us a beneficiary of your IRA or other “non-probate” assets

Plan your beneficiaries

Why beneficiary designations are so powerful

Assets not included in your will are called non-probate assets. Examples are 401(k)s, IRAs, life insurance policies, and other accounts. Designating the The Humane Society of Southern Wisconsin Inc as a beneficiary can have a big impact and may avoid unwanted taxes for your heirs.

Charitable benefits

Receive an estate tax charitable deduction
Reduce the burden of taxes on your family
Continue to use assets or property during your lifetime
Leave a lasting legacy to The Humane Society of Southern Wisconsin Inc

Common gifted assets for beneficiaries

  • IRA
  • 401(k)
  • Life insurance
  • Joint real estate
  • Joint bank accounts
  • Joint property ownership

Designate The Humane Society of Southern Wisconsin Inc as a beneficiary to one or more of your accounts.

We have partnered with FreeWill to offer this free online platform that will walk you through the process of setting up your beneficiaries. These gifts have a big impact and can often prevent unwanted taxation.


Planned giving helps to fuel HSSW’s mission

At HSSW, we rely on the generosity of donors to continue our mission of helping pets go home again. Planned giving, such as bequests and gifts in, are critical to our ability to provide important services to our community. These gifts provide long-term support, ensuring that we are able to continue helping the pets in our community and the people that love them for many years to come.

We’ve been donating to Acme for years so it just made sense to include them in our estate plan. We love the idea that it costs us nothing now to do so, and shows what we value.

Jessica J.
Planned gift donor

Frequently Asked Questions

A non-probate asset is an account or other asset that won’t be governed by the decisions you make in a will. Instead, these accounts commonly have an assigned beneficiary that you choose. Types of non-probate assets include many retirement accounts, life insurance, some bank accounts and some assets (like a house or vehicle) that you jointly own with another person.

The most commonly gifted non-probate asset is an IRA or 401(k). This is because these accounts are always taxed (even for people below the estate tax threshold). Giving these accounts to charity keeps your heirs from having to pay unexpected taxes.

Yes! Even if you have a will in place you still need to designate beneficiaries for your non-probate assets.

Yes! Gifts of any size are deeply appreciated. Many people choose to leave a percentage of their estate, which scales up or down with your estate size.

No. You can usually make these easily and at no cost to you. 

Yes. You are always free to revise or update your estate plans.

We’re here to help you meet your goals!

Our team would be happy to speak with you in confidence about your giving goals, with no obligation.

Name: Shannon Redden

Title :Fundraising Coordinator

Phone: 608-752-5622

Email: sredden@petsgohome.org

Already included us in your estate plan? Let us know

Please enter your first name.
Please enter your last name.
Please enter your email address.
Please select an inquiry.
Please enter a message.

More ways to make an impact

Gifts in a will or trust

Donations in your will or trust are (by far) the most popular type of planned gift. Learn more, or get help starting your will (for free!).

Learn more

Popular tax-smart gifts

Many people are increasingly choosing to give non-cash assets, so they can have a bigger impact at less cost to them.

Learn more

Gifts that pay you back

Give assets while providing yourself or others with income for a period of time or distributions at a later date.

Learn more